Stress & Anxiety
The kind that follows you everywhere — to work, to bed, into your relationships. Not managed. Changed at the source.
Relationships & Dating
Patterns that keep showing up. Connections that don't go deeper. Something keeps producing the same result.
Career & Purpose
The feeling that something isn't fitting anymore — the work, the direction, the version of success you've been chasing.
Confidence & Self-Worth
The voice that second-guesses, holds back, or waits for permission. Even when the rest of you knows better.
Family Relationships
Old patterns, unspoken rules, inherited expectations. We work on your side of it — without needing everyone in the room.
Health & Life Transitions
A diagnosis, a move, a loss, a chapter ending. Even when it's the right change, the ground underneath doesn't feel solid yet.
Growth & Goals
Not everything is a problem to solve. Sometimes you want more — more clarity, more confidence, more of what's already working.
Make a leap
The decision you keep circling. The direction that feels right but scary. The version of life you want but haven't stepped into yet.
Perform at your best
Whether it's a job interview, a pitch, a presentation, or a relationship conversation — when you need to show up fully, we work on what gets in the way of that.
Build something
A business, a creative project, a new chapter. The ideas are there. What's missing is the clarity and confidence to move on them.
IT'S NOT A WILLPOWER PROBLEM
It's not a character flaw. It's a pattern.
Your brain created these patterns long before you were consciously aware of them — often in early childhood. They did their job. They kept you safe. They probably made you effective.
The problem isn't that you have them. It's that your brain is still running them now, long after the situation that created them is gone. That's not a personal failing. It's just how brains work. And it's something that can change.
How This works
Transformational NLP works at a different level.
Most approaches work on the surface — on the behaviour, the thought, the feeling. Transformational NLP goes to where the pattern started.
It identifies patterns
Patterns formed early — often before you were six — before you had the words or perspective to evaluate them. Your brain encoded them as reliable responses. By the time you're an adult, they fire automatically, faster than conscious thought. That's why thinking your way out of them rarely works.
It goes to the source
These patterns aren't stored in memory the way you'd remember a conversation. They live in the nervous system — in reflexive responses below conscious awareness. Transformational NLP locates where a pattern was originally installed and changes it there. Not by talking about it. By going directly to the source.
It keeps you in control
TNLP works with your conscious mind, not around it. You're fully present throughout — which is exactly why the update sticks. Your brain doesn't just cope differently. It actually changes.
It updates the patterns
The brain holds onto patterns because it hasn't been given a reason to change them. TNLP gives it that reason — directly, at the source. Clients describe it as the thing they'd been circling for years — suddenly just... not there.
Most people notice a shift in the first session.
Book a session and find out for yourself.
In their own words
This is what the shift looks like in practice.
In one hour, I was able to take old, heavy, good-for-nothing convictions — and chuck them for good. I got freed up in an area of my life that had been stuck for years.
J.S.
I'm also making real progress in my job search: several interviews with hiring managers, and converging on a couple of very good possibilities.
C.M.
My session helped me acknowledge my anxiety and how it was affecting my relationship. It empowered me to evaluate the situation more clearly and make better decisions. We're finally having real conversations.
T.M.
Your practitioner listens first
Not to diagnose you or build a treatment plan. To understand what's actually happening — what pattern formed, why it made sense once, and what's ready to shift now.
You find the pattern together
Using Transformational NLP, your practitioner helps you locate where the pattern started. Often earlier than you'd expect.
You change it there
Not by talking about it more. Not by pushing harder. By going to the source and working there directly. Clients often describe this as faster than expected and gentler than they feared.
The rest follows
Once the pattern shifts, the actions and decisions tend to follow on their own. You don't have to force it.
Meet the practitioners
Every practitioner here has completed NLP Marin's rigorous 6 to 24 month certification.
They know what it's like from the inside. Some practitioners bring additional backgrounds — as licensed therapists, coaches, or other practitioners — and may draw on those when relevant.
Getting Started
Three steps. That's all it takes.
Every practitioner is trained to work across most of what life throws at people. You don't need to know exactly what you want to work on. You don't need to find the perfect match. You just need to start.
Book a Free 20-Minute Call
Pick any practitioner and book a free intro call before committing to a full session. No pressure, no obligation. If the fit isn't right, we'll point you somewhere better. The call costs you nothing.
Bring what's on your mind
Something that's been stuck for years, or something new you're wanting to create — more income, a relationship, a direction that finally makes sense. Either is a perfect place to start.
Show Up
Find a private space, close the door, and show up. Your first session runs up to two hours — enough time to get somewhere. Most people notice a shift in the first session.
Is this the right fit?
If you're in active crisis, managing a mental health emergency, or in the early stages of processing acute trauma, working with a licensed therapist is the right first step. Many clients work with a therapist and an NLP Grad practitioner at the same time — and find the two approaches deepen each other in unexpected ways.
If you're stable — and somewhere inside there's a readiness, a sense that something could shift — that's enough. That's exactly where this starts.
Transparent by design
What sessions cost
These are friends and family rates — below what practitioners charge the general public. Rates reflect where each practitioner is in their certification process and experience building their practice.
Every practitioner has completed between 6-24 months of NLP Marin's certification.
$75
$ 35 /hour
Core Certified
6-month program
$125
$ 65 /hour
Masters Certified
12-month program
$200
$ 95 /hour
Holographic NLP I
18-month program
$250
$ 125 /hour
Holographic NLP II
24-month program
Why this exists
Hi, I'm Anubhav
I grew up in New Delhi and moved to the US at 23 — not for a job, but to figure out who I was. I built a career in Silicon Valley, worked with companies like Autodesk and PayPal, and by most measures made it. Inside, I was still the person who didn't know how to take up space, connect, or navigate what wasn't written down.
I tried everything. One approach after another. Most hit a ceiling quickly. Then I found NLP Marin, did one exercise in an intro workshop, and something that had seemed impossible shifted. I joined in 2016, completed their full two-year program and have been practicing for ten years.
I built NLP Grad because I kept seeing the same gap: graduates with real skill and no clear way to reach the people who needed them. And people who needed the work but had no way to find someone they could trust.
Practitioners refer the people closest to them. Clients arrive already trusted. That's the whole model.
FREQUENTLY ASKED QUESTIONS
Things people usually ask before booking
What is Transformational NLP and how is it different from regular NLP?
Regular NLP focuses on techniques for communication, behavior change, and goal-setting — useful for some things, but it tends to work at the surface level. Transformational NLP goes deeper. It was developed by Jonathan Rice and Dr. Carl Buchheit at NLP Marin and draws on psychology, neurophysiology, and systems thinking to work at the level where patterns were originally installed — often in early childhood. The result isn't behavioral modification. It's that the underlying pattern changes. Most clients notice the difference within their first session.
How did my friend end up connected to this?
They're a certified NLP Marin graduate. NLP Grad is the platform where graduates refer the people they care about — friends, family, colleagues — to each other. Your friend wanted you to find someone good.
How is this different from therapy?
Therapy helps you understand your patterns and process what happened. Transformational NLP changes the patterns at the source — where they were originally installed. Many clients work with a therapist and an NLP Grad practitioner at the same time and find the two approaches deepen each other. They're not competing. They work at different levels.
Why would I pay for this when therapy is covered by insurance?
That's a fair question. Therapy through insurance is genuinely valuable and these practitioners aren't here to replace it. What Transformational NLP does is different — it operates at a level that talk therapy typically doesn't reach, which is why many clients do both. At the rates practitioners charge here, adding this alongside therapy is accessible for most people.
Is there anything this work isn't right for?
If you're in active crisis, managing a mental health emergency, or in the early stages of processing acute trauma, traditional talk therapy with a licensed therapist is the right first step. NLP Grad practitioners do not diagnose or treat clinical conditions — we're not a substitute for licensed mental health care. If you're stable and somewhere inside there's a readiness — a sense that something could shift — that's enough.
Will someone be going into my subconscious or manipulating my brain?
You stay fully present and aware throughout every session. This isn't hypnosis and nothing happens without your knowing or participation. You're in the driver's seat the whole time. What changes is that your brain gets to update information it's been holding since early in your life — with your conscious awareness, not around it.
How much does a session cost in total?
Rates are shown per hour. Your first session runs up to two hours, so the total for a first session is double the hourly rate shown — $70 for Core, $130 for Masters, $190 for Holographic NLP I, $250 for Holographic NLP II. Follow-up sessions are one to two hours depending on what you're working on.
Why are the sessions priced this way?
Practitioners on NLP Grad are building their practices within a trusted community — not on a high-overhead platform that takes 40–60% commission. That structure lets them charge less without earning less. You get access to seriously trained practitioners at rates that reflect the community, not the market.
What happens if I don't connect with my practitioner?
That's okay and it happens. Reach out to us directly and we'll help you find someone who's a better fit. Part of what NLP Grad handles is making sure clients end up with the right person — not just the first available one.
How many sessions will I need?
Some people notice a meaningful shift in their first session. For specific, contained patterns, two or three sessions is common. For layered or longstanding patterns — things that have been running for decades — working with a practitioner over several months is where the deeper change happens. Your practitioner will be honest with you after the first session about what makes sense for your situation.
Do I need to know anything about NLP before booking?
Not at all. Your friend probably told you enough. The rest becomes clear in the first session. Practitioners are used to working with people who are new to this — most clients arrive exactly the same way you did.
Is this available outside the US?
Yes. All sessions are over Zoom, which means practitioners work with clients across the US, India, Europe, and beyond. You just need a laptop or desktop, a stable internet connection, and a private space.
I wouldn't have done it without you. The promotion came through — along with a 20% raise.
L.S.
Before, I was feeling horrible — like I was being punished. After our session I felt more confident. About the situation, and also about the fact that good people exist.
J.B.
Last weekend was the most productive I'd had in years. You're a great listener and a sharp advisor. Anyone would be lucky to work with you.
K.M.
Join As A Practitioner
Are you an NLP Marin graduate?
You've done the training. You know what this work can do. Getting your first clients shouldn't take another two years of figuring out marketing.
NLP Grad gives you a practitioner profile, a booking page, and a referral network built on trust — the people your clients know and trust. I've spent over $35,000 building my practice and learning what works. This platform is what I wish had existed when I started.
Want to learn more?Schedule a 20-minute call with Anubhav to find out if NLP Grad is the right fit for your practice.
20-minutes. No pressure. We'll see if it's a fit.